About Virtue Glam
Texas-based Virtue Glam blends beauty, lashes, and artistry with intention.
About Us
Virtue Glam, founded by S. Melnikova, is a beauty and lash brand where artistry meets intention. Rooted in the belief that confidence begins with authenticity, Virtue Glam offers professional makeup services, luxury lash applications, and a curated collection of premium lash products. Guided by Melnikova’s refined vision, the brand merges precision, creativity, and care to deliver looks and products that embody sophistication, balance, and modern elegance.
Values
Artistry with Intention
Every look is created with purpose — balancing creativity, precision, and personal expression. Beauty is never accidental; it’s an intentional craft
01
Confidence through Authenticity
We believe true beauty begins with self-assurance. Our work enhances, never masks — celebrating individuality with elegance and integrity.
02
Excellence in Every Detail
From the brushstroke to the lash line, quality defines us. We uphold the highest standards of professionalism, ensuring each client experience reflects refinement and care.